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Introducing the Husqvarna Viking Designer Jade | 35


Imagine being a kid in a candy store. Now imagine being that kid and being allowed to sample. And now imagine being allowed to sample and then sharing the experience. That’s how I feel as I write these posts. Not only do I get to have a look at some amazing sewing machines by Husqvarna Viking, but I get to explore them and best of all – I get to share them with you! This week I’m introducing the Husqvarna Viking Designer Jade | 35. I’m so very excited about it and when I got the box – well – I was dizzy with anticipation.

There are so many little twists and turns to this sewing machine that I’m starting with the physical attributes today and then tomorrow, I’ll look at some of the functions.

You’re going to love the Jade | 35.

Hmmmmm – I was warned that the box was large. See that big box below – that’s a square box. Hurry – let’s open it up and see what’s inside…………………..

A very large square box
A very large square box


Here it is – the Husqvarna Viking Designer Jade | 35. The design is very sleek and modern. It’s mostly white. OK – enough already – let’s open it up!

Husqvarna Viking Designer Jade | 35
Husqvarna Viking Designer Jade | 35


Now here’s a very unique feature – the Jade | 35 doesn’t come with a hard carrying case. Is that a problem? Not at all. The modular design also doubles as a hard case to protect the sewing machine.

Here’s a view of the back of the sewing machine as it came out of the box. Note the color – the back of the machine is gray! Not only is the color different, but how can I sew with that box in the way?

Let’s turn that dial on the back and give a push to that middle section and see what happens…

The back of the Jade | 35
The back of the Jade | 35


Here’s a side view of the Jade | 35. Three bands of color – very unique and very modern looking. See that middle section is being pushed out. Reminds me of a pop out in an RV!

A secret drawer is revealed
A secret drawer is revealed


That middle section comes right out to reveal the controls of the Jade | 35.

Secret drawer is removed
Secret drawer is removed


This section is actually a drawer that is large enough to put accessories, but more importantly the foot pedal and the power cord fit in that drawer. How brilliant is that? I LOVE the design of this sewing machine.

We were always told that when transporting our sewing machines we should put the presser foot down in order to prevent damage to the machine. In order to fit the drawer in, you must lower the presser foot. A good way to remind one to do this when transporting the sewing machine.

Speaking of transporting the sewing machine – it weighs a mere 9 kg. A slim design makes it fit easily behind the backseat of your car for transport.

Which becomes a very practical storage drawer
Which becomes a very practical storage drawer


And here it is – the Husqvarna Viking Designer Jade | 35.

If you were impressed with that – wait – there’s more…

Husqvarna Viking Designer Jade | 35
Husqvarna Viking Designer Jade | 35


Let’s slide off that accessory tray which allows the use of the free arm for getting into tight corners.

Removing the accessory tray
Removing the accessory tray


The sides of the accessory tray (front and back) slide open to reveal two more storage compartments.

Two storage compartments on the accessory tray
Two storage compartments on the accessory tray


Before we move on – let’s stop and think. We started with a huge square box. We pulled a slim sewing machine out of that box. Even with packing material, it doesn’t take long to figure out that there must be something else in the box. Right? What could it be???

Look! The Jade | 35 comes with an embroidery unit. Yes! – the Jade | 35 is not only a sewing machine, but it’s an embroidery machine as well!

Husqvarna Designer Jade | 35 with embroidery unit attached
Husqvarna Designer Jade | 35 with embroidery unit attached


WOW – WOW – WOW – are you impressed? I’m impressed!

The Jade | 35 comes with one embroidery hoop measuring 240mm x150mm which is a standard size that works for many designs.

Designer Jewel Hoop (240 x 150)
Designer Jewel Hoop (240 x 150)


You know what the guys would say – what’s under the hood?

Well – let’s flip up the “hood” and find out. Ah – there’s the spool holders, bobbin winder and more buttons and a screen. Don’t be frightened of the number of buttons – I’m going to give you a run down of what they do as well as how you interact with the screen. The flip up lid also gives a visual of all the stitches that come built-in on the Jade | 35.

Jade | 35 with lid flipped up
Jade | 35 with lid flipped up


Yes – all the main presser feet come standard with the sewing machine. There are feet for making button holes, feet for regular sewing, inserting zippers, overcast stitching and embroidery or free motion quilting.

Most of the Husqvarna Viking presser feet will work on the Jade | 35. I always hate to say ALL in the event that one or two feet may not work. Remember – presser feet will be interchangeable among the same brand of sewing machines – that’s the beauty of having more than one machine from the same brand. However, presser feet are NOT interchangeable among different brands.

Presser feet included with the Jade | 35
Presser feet included with the Jade | 35


Let’s not forget my favorite thing about any new sewing machine. Yep – that would be the User’s Guide. I’ve said it before and I’ll say it again. I’m not usually one to read user guides. BORING!  (I couldn’t stand to read my cell phone user guide!)

However, I have to say that I learned so much from reading the User Guide. And if there was some part I didn’t understand, then I sat down at the sewing machine until I figured out what I was trying to learn. That usually brought up another teaching moment for myself and well – that’s how we learn!

Don’t just shelve that User’s Guide – READ IT. Read it in bits as it can be a bit much to read all at once. Play with the sewing machine as you go through the sections. Highlight things you didn’t know so they are easy to refer back to.

Husqvarna Viking Jade | 35 User's Guide - Read it! If you can't stand reading it all at once, read a little at a time and highlight things that are important to you.
Husqvarna Viking Jade | 35 User’s Guide – Read it! If you can’t stand reading it all at once, read a little at a time and highlight things that are important to you.


Now where does the Jade | 35 fit in the world of sewing machines? This is an entry level embroidery machine. Yes – if you want the ability to do machine embroidery, but the cost has scared you off – this would be a perfect fit.

I know what you’re thinking. The machine looks fantastic – that modular design is really sharp and modern, but can it sew? I’m good at keeping secrets and I’m saving that for later this week.

Tomorrow, I’ll share some of the features on the Husqvarna Viking Jade | 35. Stay tuned – I think you’re going to be surprised! Have a great day! Ciao!



Elaine Theriault is a teacher, writer and pattern designer who is completely obsessed with quilting. Elaine’s Tech Tips column (originally published in A Needle Pulling Thread magazine) is now available online in e-book format at When not quilting, she enjoys spending time with her two dogs, Lexi and Murphy, or can be found cycling across the country. Her blog is


  1. Janet McGaghey

    Hi…. I’ve been doing needlework for over fifty years and have used the Hus. Rose for over twenty years and it is still going strong and embroiders very well………..I’ve used a Jade35 since Nov.’16 and haven’t gotten thru an embroidery yet without something going wrong. I use the second slowest speed during an embroidery. ……..I use Schmetz 70/11 embroidery needles (which I change more often than I want to because of the expense)……….I use polyester 40wt thread in the needle and on the bobbin and I’ve read that thread can get old and dry but they work in the Rose……….. but I get broken needles which are very difficult to change because of the short height from the underside of the top part of the machine to the base work area and I had to literally get down on one knee to change the needle……. frayed and broken thread….. loops…. bunched up thread under the fabric and even down into the bobbin casing…………… I have had to literally use a flat screwdriver to lift the underside of the fabric I’m embroidering on and tug the upper thread out of the bobbin casing…….I’ve been able to repair some of the embroideries by hand but a lot has been ruined too, costing time and money. I am continually checking the bobbin casing for debris and rethreading the machine. I use the Premier+ software but only to open and load designs. I purchase all my designs from websites in the size and format I require and I’ve never made up any from the software. I haven’t complained to my dealer in Moncton, N.B. (who is a two and a half hour drive, one way) but I’m going to ask him or his staff (who are very lovely people) if they will use this machine for a few weeks to see if the results are the same as mine or if results are all my fault. I only had a couple hours instruction on this machine, but the guide is very explanatory and how hard can it be. I’m contemplating a trade but after researching different brands, they all seem to have their problems.

    Anyway, thanks for letting me vent to you…….my husband is quite tired of it. Thanks.
    Janet McGaghey
    New Brunswick

    • Janet – if you’re using 40 weight thread, I would highly recommend using a larger needle. An 11 is very small for 40 weight thread. The smaller eye is going to cause friction and shredding – big time. I would suggest you try a top stitch needle size 12 or an embroidery needle size 12. Hope that works. Elaine

  2. Tiffany

    Hello. I just purchased this machine and want to invest in some polyester embroidery thread. Could you recommend a thread brand that works with the Jade 35 please? Thank you!

  3. Miriam R

    I am looking for a reasonably priced machine for dressmaking and quilting. I am NOT interested in machine embroidery and don’t want to pay for things I won’t use. What about dressmaking functions, in particular knit fabrics? Is there an alternative Viking model? I am a bit frustrated with dealers pushing higher end machines and want to stay with Viking. Thanks for any feedback.

    • Hi Miriam, if you’re looking for a basic mechanical sewing machine you could look at the Emerald 118. It has the basic sewing stitches but has a 1 step buttonhole and has a speed control. You could also take a look at the new Jade 20 sewing machine – Both will give you what you mentioned in your inquiry. You can find out more info on the HV website and then be prepared to go into your Dealer with what you’re looking for so can help you narrow it down.

  4. Kate

    I am looking for a new machine. I am quilter, but wanted to get into embroidery. I am between this machine and the Pfaff Creative 1.5, any comments on which one might be better suited for these needs? (P.S. I really liked the included embroidery designs on the Jade 35, know that probably is not as big of a think).

    • Hi Kate, thank you for your question, I would recommend that you go to your local Pfaff and Husqvarna Viking dealers and physically look at the machines to determine which one would best suit your needs. You can also look up the features of each machine at and where you can view (and download) the features of each machine. I hope this helps.

  5. Kelly Phillips

    Hello, I am going to purchase this in a few weeks but I cannot find some information about it. My main question:

    Am I able to do ANY image that I want? If I find a image on google that is high res, can I turn that into a embroidered image or can I even draw one out myself (whether free hand or photoshop) then transfer into the program to make into an embroidered image?

    I know that I have to use their program and am planning on taking classes for it but I want to make my own. I want to make sure that I am not too limited on what I can do which is why I am not going to buy a $600 machine and thought that since this is a lot more, that it would have a lot more flexibility.

    Side note: I am wanting to learn to do this as a side business. They told me that it would be a good machine to start on vs the Brother or Singer. This is why I am worried about limitations.

    Thank you so much in advance.

    • Kelly – the Designer Jade | 35 is able to stitch out any design that you can get digitized. You will have to purchase the software in order to create or digitize designs. The other thing to keep in mind is the size of the image. AS the Designer Jade | 35 is an entry level embroidery machine – the maximum hoop size is 240 by 120. You can do multiple hoopings but you need to know that. I would suggest that you investigate the 6D embroidery software – that is what you will need. I hope that answers your question. If not, I would suggest that you stop in at your local Husqvarna Viking dealer to get the information you need. Elaine

      • Kelly Phillips

        Thank you. I was afraid of that lol I stopped in yesterday and she had mentioned that I could use the last software that they had because it is 1300 but the new one is 2500. I might have to wait until I can afford the 6D sadly. I just cant afford the better programming right now which upsets me a little but it is what it is. Thank you so much for helping me. I hope that I can get as good as you or at least try to.

        • Yes unfortunately if you want to get really crazy with the embroidery – it requires that software. But there is always the option of starting off small and working your way up. Good luck. Elaine

  6. I was test driving the Jade 35 at the store, and a message came up that concerned me. It said something like “This machine has to rest right now” on the screen and stopped sewing. Then we waited for about 20 seconds and the message disappeared and we kept sewing. I can’t seem to find any information on this or why it happened. It concerns me that the bugs aren’t ironed out of 1.0.

    • Hi Fiona, the message would come up whenever the machine is trying to go through something very thick and has to work at it. What were you sewing when the message came up? If it was something thick, then the message is a normal process, otherwise, I would ask the dealer for further assistance, they’ll be able to help more readily.

  7. I’m excited about this! I saw the Designer Epic and was also excited, but the cost! … what is the price point for this machine? Can’t wait to see what you do with it!

    • Catriona. I know where you are coming from. I also saw the Designer Epic and it is a beautiful sewing machine, but the cost! Let’s just say the Jade | 35 is much less than the Epic. The Jade | 35 features are much more suited to the every day sewer who would also like embroidery machine abilities. I suggest you contact a dealer for a price as there are many specials going on at this time of year and it is best to get that information directly from someone in the know. Let’s just say that the price is signficantly less than the Epic. thanks for following QUILTSocial. elaine

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